What To Sell on Amazon and What NOT To Sell on Amazon as beginners in 2024

That is one of the questions people asked most when starting business on Amazon. It makes sense, people are so excited to kick a start and make some real moves to change their life. There are hundreds of list like best selling products to get or top best sellers on Amazon, you will find easily the most popular products listed below:

Electronics, Fashion clothing, Home and kitchen, Fitness ...

But does anyone ever think of what NOT TO SELL on Amazon when you first start the business?

In this article, we will give you a list of what NOT to sell as a beginner. Doing it right by avoiding what not to sell on Amazon in 2024 at the very beginning.

Avoid products with variations 

The main reason for this is if you're selling a product of variations, you're gonna have to guess how well each variation is selling, so that's going to make ordering the correct amount of imagery very, very difficult to predict But it's just introducing an additional unknown that you don't have to deal with, there are millions of products on Amazon that don't have variations, pick a product without variations because it will keep easier for you.

Avoid large or heavy products.

The reason for this is simple and obvious. It is  gonna increase your financial risk. First you're going to have to pay a lot more for freight to actually get the goods from China to the Amazon fulfillment centers, secondly all of the orders that you sell on Amazon you will have to pay for a bigger fee, And the fees for large and heavy products are gonna be  very high, it's going to eat into your profit margin.

Avoid seasonal products 

The key is to keep in mind that when you're doing analysis, you need to ensure your fully aware that at the time of the analysis, what period or what part of the cycle you're in when you're doing that analysis, 

If you're doing analysis on any process as seasonal, please remember they are going to have inflated figures at the moment, so check the search volume history and the individual product history which you do, 

And you've got to see how those products sell throughout the year before the Christmas pickup in traffic and demand 2 or 3 months before  was about 10 times lower, So you know there's been a big peak during Q4 and if you are not launching during Q4,  wait until February or March, when the sales drop right back down, then it's a lot easier  to compete with. And then  just stock up more for next Q 4, so seasonal products, the key thing is always to be aware of where you are in the cycle when you're doing the analysis. And also pick products that sell well throughout the year, for example, if you pick something like beach blankets, it only sells well during the summer months, whereas a product that does well during Q 4 may still do well throughout the rest of the year, so avoid products are completely seasonal. But certainly products that sell at and have seasonal peak size absolutely fine.

Avoid  fad products

Good example of fad products would ne something like a fidget spinner. These products come and go, you never know how much demand there is going to be and how long the fad is going to last, and how much competition is suddenly going to arrive, it could be a huge success or a completely diester.

Avoid low value products

Recommend an absolute minimum selling price of 15-20 dollars , as that would give you a bit more margin to work with, and the reason for that is you're gonna need a decent margin to invest on paper, click advertising You can invest in PPC before you start to make a small loss, or you reach the break even point.   

Avoid dangerous goods

Products that are hazardous materials or  contain hazardous materials,  there's plenty of lists of these products available on Google direct from Amazon. An example would be products that contain a battery, so there're lots of different products that fall under these categories when do your research, that doesn't mean you can't sell hazardous or dangerous goods on Amazon, please be aware  of what you're getting into.

Avoid fragile products

For obvious reasons, products can get broken very easily, it's going to lead to a high return rate, which is going to cost you a lot of money, it's also very hard to get ranked well for a product that has a higher return rate as well, so avoid fragile products.

Avoid sizing reliant products 

Things like clothes, although you can sell them at a particular size, that doesn't mean it's going to fit everyone, so things like clothing and they have super high return rates and you don't want to be dealing with that, so avoid any type of product Size and reliant, especially  topical or ingestible, like anything you put on your skin, or anything you consume,  or drink. Those are just high risk products that you do not want to be selling on Amazon

Avoid adult items 

t's just the fact that you can't use Amazon ads to promote adult items on Amazon, for example, that we're selling party banners and one of them had kind of an adult content, it's for adult parties and they couldn't use PPC to launch their products, that make the items selling on Amazon is very difficult.

Avoid copycat products

You're probably thinking that all the products  selling on the Amazon are copycat products, yes, we are taking a product that sells well, but remember we're customizing it, we're not putting our own brand and if we're taking that product and we are making it better.

We talk about differentiation but don't just sell an identical product to someone else, otherwise you'll end up in a price war and you're never gonna win a price war against  Chinese suppliers

Now you're aware of what not to sell on Amazon as beginners. 

Then what to sell on amazon when starting? 

Here are some ideas for trending products based on google trends and amazon data to give you ideas what to sell in 2024, Check the list below and get ideas to make your own decision.

Fashion accessories 

Not like fashion clothing that are involved many sizes which makes your invest bigger since you need to cover all sizes of each color, that makes a far more SKU than fashion accessories. You can create a kit of fashion accessories and make changes with limited products but more options for your target audiences. For example you can have a week jewelry kit as a gift set, then you can also split the 7 days kit into 2 other SKUs without increasing any more invest. Its far more flexible and easy to set the pricing range and margin. Private label fashion accessories is easy, a beautiful packing is essential, they are always light weight and small parcels to avoid logistic overcharge. There are tons of options of fashion accessories to kit or bundle your private label products to sell, fashion jewelries, fashion ornaments, fashion bags and belts etc.

Pet Supplies 

Pet supplies are a lucrative choice for beginners on Amazon due to the growing and recurring demand from passionate pet owners. The pet industry's expansion, diverse product range, and opportunities for brand loyalty make it an attractive niche. With the option for subscription box models, seasonal promotions, and access to Amazon's Fulfillment by Amazon service, selling pet supplies offers convenience for sellers and resonates with a customer base willing to invest in their pets' well-being. The ease of entry, coupled with Amazon's analytics tools, allows beginners to enter the market, understand customer behavior, and build a successful business by providing quality products that cater to the needs of pet owners. Product examples pet house, pet interact toys etc.

Home decors

Home decor proves advantageous for beginners on Amazon due to its broad market appeal, encompassing a diverse range of products from wall art to furniture. The category allows for seasonal opportunities, effective visual marketing, and the use of Amazon's FBA program, streamlining logistics. Beginners can leverage targeted advertising, build a brand within the niche, and benefit from Amazon's competitive analysis tools to stay informed about market trends. Aligning with interior design trends ensures products stay relevant, while positive customer reviews contribute to a seller's credibility, fostering trust and encouraging future sales. Here are some examples of home decor products to sell on Amazon, please contact to get the whole list in PDF!

Personal care

Selling personal care products like hair combs and silicone scrubbers on Amazon provides beginners with a lucrative market given the growing demand for self-care and grooming items. The category offers a wide range of product options, allowing sellers to cater to diverse consumer needs. Amazon's vast customer base and efficient fulfillment services simplify logistics for newcomers. With the potential for repeat purchases, personal care items foster customer loyalty, and positive reviews contribute to building a reputable brand. Additionally, beginners can capitalize on emerging beauty trends, utilize Amazon's advertising tools for targeted promotions, and leverage customer feedback to enhance product offerings and overall brand experience.

Where to find products to sell on Amazon?

Usually you can find products to sell from China suppliers, to reach out China factories or suppliers, the most economic and efficient way is to work with a sourcing agent or sourcing company, who helps buyers to source products in many categories, and take care of the whole process until the cargo is delivered to Amazon warehouse. RND Sourcing company  had helped many buyers to source products to sell on Amazon and win good profit, they are alongside from sourcing products, to make private label products, to create product bundles to sell,  to handle shipping in economic way to Amazon or the 3RD party logistics, they can be your best sourcing partner in China and take care of your supply Chain in China, all you need to focus is marketing and selling. Contact now to win at the start of your Amazon Journey!